Google’s vision — “Social Will Be Everywhere” — is more compelling than anything Facebook could possibly devise. Who wouldn’t prefer the unlimited freedom to take one’s own trusted circle anywhere on the Web, as opposed to the cramped confines of island life?
And when has an island economy, even a well-provisioned one, ever matched the offerings of the entire Web? (Just ask AOL.)
A long, long time ago — last Monday, that is — Facebook seemed a much larger land mass than it ever actually was. That was when it was celebrating its ability to command a generous $15 billion valuation while pocketing a $240 million investment from Microsoft. Speculation abounded that when Facebook unveiled its new advertising platform this Tuesday, the company would soon have the ability to print money, offering up to advertisers audiences with any desired characteristics, based on the personal information that Facebook residents disclose on their profiles.