Author Archives: sanjib

High five branding – creating strong brands catering to all the senses

EverestUncensoredStarting on a cheery note – let me start with an anecdote. During my college days, I was bunched in hostel together with like-minded friends...

Make your brand more visible

EverestuncensoredWhat are the cheapest ways to step up your brand recognition? This is the most asked and nerve-wracking question to the brand managers and corporate communication...

Cattle oldage home to conserve vultures

EverestuncensoredWhen a man dies, people come together, praise the good deeds of the person and take his body for the final rites. However, in Lalmatiya village...

Their sounds will survive forever

For the last three years, Gautam Sapkota has been after birds and only birds. He follows the birds in national parks, forests, nearby gardens and central zoo in Kathmandu,...

A bus story

Two years back I was in a DTC (Delhi Transport Corporation) bus heading towards Connaught Place (CP) with a friend of mine. Mistakenly, we had occupied the row of...

Jhutti – The Rice Stalk Artistry

 The month of November bears a special significance for Terai dwellers in Nepal. Usually regarded as the month of harvest it brings with it loads of joy to all....

Teach me tenderly

The sun was about to set. Although the day was coming to an end, the ticket selling counter at the Elephant Breeding Centre, Khorsor was packed with visitors. Crossing...

Colour communicates

Whenever Maoist supremo Prachanda faces media or attends any public gathering, he wears a grey shining shirt. So does Baburam Bhattarai. The colour grey has been synonymous...