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sanjib

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Go nuts, create lasting brands

EverestUncensored“Branding” has created a special brand inside my heart. The man behind instigating the brandophile (I am not a cigar band collector, but a brand lover) inside me is – I would call “nuts”. He is an IIT (Indian Institute of Technology) and IIM (Indian Institute of Management) alumnus. In fact he is a gold medalist at both the top institutions. We call him “GB” and he loves the monicker.

sanjib

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High five branding – creating strong brands catering to all the senses

EverestUncensoredStarting on a cheery note – let me start with an anecdote. During my college days, I was bunched in hostel together with like-minded friends and we ended up having frequent drinking sessions in the name of ideating. Once we had just started pouring drinks and as we were to raise the toast, one of my seniors asked, “Do you know why we tinkle the glasses before starting to drink?”

sanjib

HIKE

sanjib

HIKE

Cattle oldage home to conserve vultures

EverestuncensoredWhen a man dies, people come together, praise the good deeds of the person and take his body for the final rites. However, in Lalmatiya village of western Nepal, the local communities organize an honouring procession when old cattle die. They cover the carcass with a white piece of cloth, offer flowers and incense to the dead, chant mantras and dispose the body to a platform meant to be an eating table for vultures.

sanjib

HIKE

sanjib

HIKE

A bus story

Two years back I was in a DTC (Delhi Transport Corporation) bus heading towards Connaught Place (CP) with a friend of mine. Mistakenly, we had occupied the row of seats meant for ladies (with ‘mahila’ – meaning lady written above the seats). As the bus stopped by a station, two young ladies got on the […]

sanjib

HIKE

sanjib

HIKE

Teach me tenderly

The sun was about to set. Although the day was coming to an end, the ticket selling counter at the Elephant Breeding Centre, Khorsor was packed with visitors. Crossing the counter, to me the sight of the huge stable was astounding – giant elephants were tethered to wooden posts with iron shackles. The mammoth animals […]

sanjib

HIKE