Archive for sanjib

Go nuts, create lasting brands

Posted on September 14th, 2011 by sanjib
(1 votes, average: 5.00 out of 5)
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“Branding” has created a special brand inside my heart. The man behind instigating the brandophile (I am not a cigar band collector, but a brand lover) inside me is – I would call “nuts”. He is an IIT (Indian Institute …

High five branding – creating strong brands catering to all the senses

Posted on April 29th, 2011 by sanjib
(4 votes, average: 2.75 out of 5)
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Starting on a cheery note – let me start with an anecdote. During my college days, I was bunched in hostel together with like-minded friends and we ended up having frequent drinking sessions in the name of ideating. Once we …

Opportunity Marvellous

Posted on June 10th, 2010 by sanjib
(2 votes, average: 2.50 out of 5)
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“Bel pakyo kaglai harsha na bishmat (Let the wood apple ripe, there’s nothing in it for a crow to be happy or sad)” – the Nepali adage was spelled out by the people residing in Khata of Bardia district in …

Make your brand more visible

Posted on May 28th, 2010 by sanjib
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What are the cheapest ways to step up your brand recognition? This is the most asked and nerve-wracking question to the brand managers and corporate communication specialists. And the frequent reply is – “Rome was not built in a day, …

Cattle oldage home to conserve vultures

Posted on May 19th, 2010 by sanjib
(2 votes, average: 3.00 out of 5)
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When a man dies, people come together, praise the good deeds of the person and take his body for the final rites. However, in Lalmatiya village of western Nepal, the local communities organize an honouring procession when old cattle die. …

Their sounds will survive forever

Posted on July 4th, 2008 by sanjib
(2 votes, average: 3.50 out of 5)
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For the last three years, Gautam Sapkota has been after birds and only birds. He follows the birds in national parks, forests, nearby gardens and central zoo in Kathmandu, and spends his time imitating their ways – the way the …

A bus story

Posted on May 9th, 2008 by sanjib
(3 votes, average: 3.67 out of 5)
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Two years back I was in a DTC (Delhi Transport Corporation) bus heading towards Connaught Place (CP) with a friend of mine. Mistakenly, we had occupied the row of seats meant for ladies (with ‘mahila’ – meaning lady written above …

Jhutti – The Rice Stalk Artistry

Posted on February 11th, 2008 by sanjib
(2 votes, average: 4.00 out of 5)
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 The month of November bears a special significance for Terai dwellers in Nepal. Usually regarded as the month of harvest it brings with it loads of joy to all. The fields, villages and streets are all filled with the aroma …

Teach me tenderly

Posted on January 3rd, 2008 by sanjib
(2 votes, average: 5.00 out of 5)
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The sun was about to set. Although the day was coming to an end, the ticket selling counter at the Elephant Breeding Centre, Khorsor was packed with visitors. Crossing the counter, to me the sight of the huge stable was …