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A STUDY OF TELEVISION TALK SHOWS IN NEPALESE CHANNELS (Special Focus on Audience Preferences & Media House Preferences)

  

A STUDY OF TELEVISION TALK SHOWS IN NEPALESE CHANNELS

 

Special Focus on Audience Preferences

&

Media House Preferences

Brief Summary

The main objectives of the study ” A Study of Television Talk Shows in Nepalese Channels (Special Focus on Audience Preferences & Media House Preferences)” are:

a. Assessing the viewers’ (audiences) preferences concerning Nepalese TV talk shows,

b. Assessing the media houses preferences concerning Nepalese TV talk shows,

c. Identifying the scenario of TV talk shows in Nepalese channels as considered by audiences from society to quality dimensions, and

d. Making recommendations to Nepalese TV talk shows as considered by Nepalese audiences for their betterments.

Rationale of the Study:

Since the study as such has never been happened before in Nepali context, the rationale of the study is there to find out the audience preferences in Nepalese TV talk shows and the media house preferences in the same. On one hand the study has contributed from the audience side (eight categorical audiences’ views) and on other hand the study has revealed the factual contribution of Nepalese TV talk shows to Nepali society, thus the study rationale is there hitherto explore of these two sides and conclude with the slight linkage of these sides manifesting the recommendations for the betterment of TV talk shows as considered by Nepalese audiences.

Research Specific Questions:

1.6.1 What is the present scenario of Nepalese TV talk shows as considered by Nepalese audience and whether the shows have been preferred by them?

1.6.2 What exactly the preferences of Nepalese audience in regard to Nepalese TV talk shows and whether the shows have been coming on to accompanying the audience demands?

1.6.3 What contents the media houses have been disseminating through their TV talk shows to the Nepalese audiences and how far the contents are successful enough to justify the audience demands?

Sub- Questions:

1.7.1 What standard contents and qualities a TV talk show should have to fulfill the demands of Nepalese audience?

1.7.2 Whether there is any relation between society and a TV talk show.

1.7.3 The rationale of TV talk shows’ production by the media houses.

The following methods and approaches are used in the study:

a. The study is based on two methods; (1) Audience Survey Method and (2) Content Analysis Method.

b. To find out the audience preferences(Demand Side), audience survey method is applied by preparing a set of 23 questions on which 14 questions are of close ended and other 9 questions are of open ended questions.

c. The selected respondents are divided into eight groups considering Experts, Women, Journalists, Professors/ Lecturers, Artists, Working Class, Masters level students, and Bachelor level students.

d. There are 96 respondents under which 12 respondents are there in each of the groups.

e. The study is rounded up through the perception of eight groups’ views on Nepalese TV talk shows and the eight selected TV talk shows from four Nepalese channels’ content analysis.

f. To find out the media house preferences (Supply Side), content analysis method is applied and the selected eight TV talk shows named Chintanmanan (NTV), Dishanirdesh (NTV), Bahas (NTV), Fireside(KTV), Agnipariksha (CN), Arajniti(CN), Image Images(IC), and Kurakani(IC) from belonging channels’ six months (January to June, 2004 )contents are analyzed.

g. From the month of January onward, every TV talk shows’ samples are selected, keeping weekly representation of the four channels.

h. Each of the channels representation has been found there in every week and total of four channels have twenty four times representation in the sample time period of six months and there are 96 talk shows representation and the same size of issues are taken for content analysis.

i. In case the TV talk shows’ contents are not available from the respective channels in the time quoted, the next one immediately available has been picked up.

j. In view of time constraint, the issues taken are divided into political and non-political issues and the non political issues covers; social, cultural, personality, environment, health, education and economic dimensions.

  • The selected eight groups have the education level from higher secondary to PhD level on which there is a mix bag of 67 male and 29 female (total 96) representations. Out of the total, 37 are unmarried (21 male, 16 female), 58 are married (46 male, 12 female), and 1 widow.
  • Economically 93 respondents are of medium level status whereas 3 respondents are of low level status as of their own remarks.
  • There are 87 respondents who belong to Hindu religion and the remaining of 9 respondents belong to 3 Buddhism, 2 Secular, 1 Kirant, 1 Sanatan, 1 Hinduism/ Buddhism and 1 Feminism as of the respondents version.
  • The age groups of (15-20), (20-25), (25-30), (30-35), (35-40), (40-45), (45-50), (50-55), (55-60), (65-70), (70-75) have 4, 11, 17, 24, 9, 19, 4, 5, 1, 1, 1 respectively representations and there is maximum of 9 female representatives in the age group of (20-25).
  • The major findings of the study are divided into three parts – (1) Comparative study of media house preferences and audience preferences based upon content analyzed dimensions (2) Major findings of audience survey and (3) Major findings of content analysis.

 

Comparative Study of Media House Preferences and Audience Preferences

 

Media House Preferences

(In calculation of 96 issues)

Audience Preferences

(137 responses converted into 96 responses’ calculation

Political: 69 (71.87%)

Political: 15 (15.63%)

Non-political: 27 (28.13%)

Non-political: 81 (84. 37%)

Dimensions

Qty.

%

Dimensions

Qty.

%

Social

15

15.63

Social

47

48.96

Cultural

2

2.08

Cultural

5

5.21

Personality based

4

4.16

Personality based

7

7.29

Environment

Environment

2

2.08

Health

1

1.04

Health

2

2.08

Education

1

1.04

Education

10

10.42

Economic

4

4.16

Economic

8

8.33

  • Scenario of Nepalese TV talk shows including the shows’ preferences level as considered by Nepalese audience:

a. About 95% of respondents are interested enough to watch TV talk shows in Nepalese channels and majority of 57% feels it is due to the reason of informative and the remaining feels the reason of appropriate selection of topic, educative, entertaining, appropriate time schedule and way of presentation respectively.

b. More than 79% respondents sometime watch TV talk shows in Nepalese channels whereas about 16% always watches the shows. Besides, only 5 % watches it rarely. And, 78% respondents have been watching the shows for more than three years.

c. Even though the respondents like to watch, they have mentioned their dislikes and as of them, their main concerns have been gone more significantly for way of presentation, inappropriate time schedule, copy presentations from foreign channels, not well-researched monotonous subject matters, repeated questions and answers and low quality in presentations. The respondents who argue so are the representing groups from Bachelors students, Masters Students, Art field people, Journalists and the experts.

d. Majority of 29% audience foremost preferred channel is NTV and then KTV (6%) for watching TV talk shows in a single and alone way. But the audience also watches the shows in a combined of all other channels but the foremost preferred combined is even NTV and KTV of about 33% of preferences. So, the first channel is NTV, then KTV and then only the other channels for watching the shows.

e. Majority of about 16 % audience foremost preferred talk show is ‘Dishanirdesh’ and then ‘Fireside’ (3.13%) and ‘Bahas’ (1.04%) in a single and alone way of consideration. But the audience also watches the shows in a combined way very preferably and their combined preference is even there on ‘Dishanirdesh, Fireside and Bahas’ with 27.08 of percentage. Dishanirdesh is almost there in each of the groups’ preferences and each of the combined ones also but ‘Image Images and Kurakani’ have a marginalized deliberation by the respondents as compared with the other TV talk shows.

f. Issue is the main reason for liking the particular TV talk shows and about 40% believes so. For 13% respondents, it is issues and guest prominence. But other reasons have also come but the foremost reason is issues then guests, question posing style, suitable time and presenter outlook respectively.

g. In viewing Nepalese TV talk shows, 52% are passive viewers whereas about 37% are active viewers and about 6% people are active participant. So, most of the audiences in Nepal do not watch Nepalese TV talk shows with their complete involvements on the shows.

h. In current affairs related TV talk shows, about 69% Nepali audiences are somehow satisfied, about 16 % are unsatisfied and about 11% are purely satisfied.

i. About 90% audiences feel that the quality of Nepalese TV talk shows is ‘fairly good’ and 8% audiences feel it is poor. No one feels it is of high quality.

  • Viewers’ interest areas in watching TV talk shows:

a. Current socio-political, economic, educative , informative, encouraging,

investigative, development prospective, govt. policies related, international policies related, science and technology based, career oriented, cultural, adventures, entertaining, minorities issues, dalit, gender issues, etc., on well researched and well informed hosts and guests on the shows.

b. About 72% respondents believe that the audience priority has been catered out somehow by Nepalese TV talk shows, about 16 % respondents do not believe it so and about 11% believes that the audience priority has been catered out properly by the shows.

  • Viewers’ Choice Television Talk Shows:

a. Dishanirdesh, Bahas, Fireside, Khulla Ijalash, Aaba Hamro Palo, Youth Forum, Pakshya Pratipakshya, Hello doctor, Sarbajanik Sunuwai, some shows of Jagrity, Sangarsha program, Mat Aabhimat, Newly talk show hosted by Yubaraj Sangraula, and Arajniti.

b. Oprah Winfrey show, BBC hard talk, An Indian based talk shows in BBC world, NDTV’S ‘big fight’, Larry King’s show in CNN, Rendezvous with Semi Garewal show, Talk shows of Aaj Tak, Tim Sebastian and Jerry Springer shows on BBC world.

c. ‘Pokharaki Mahili’ presented in Dishanirdesh and ‘ Thinley’ in Fireside, First Bahas after royal proclamation of 1st Feb 2005, Dishanirdesh program on Nepal Electricity Authority issue and some other burning issues, Jagrity in terms of social issues and Sangarsha and ‘ Lauda Air issues and Peace dialogue issues’ carried out by different talk shows.

  • Major findings of Content Analysis:

Content Categories of Eight TV Talk Shows from Four Nepalese Channels (totals of 96 issues)

 

 TV talk shows

Content categories

Political

 

Total

Non-political

 

Total

Activities: Domestic(DM), Regional(RG), International(IN), Personality based(Pr)Political(P)

Activities: Social(So), Cultural(CU), Personality(PR), Environment(ENV), Health(HL), Education(ED), Economic(EM), Sports(S), Repeated(re), Development(dv)

DM

RG

IN

Qty

%

SO

CU

PR

ENV

HL

ED

EM

Qty

%

Dishanirdesh(NTV)

5

5

62.5

2

1

3

37.5

Chintanmanan(NTV)

3

 

 

3

37.5

3(1 S)

2(1re)

5

62.5

Bahas(NTV)

6

 

 

6

75

2

2

25

Fireside(KTV)

19

 

 

19

79.17

3(1 S)

1

1(dv.)

5

20.83

Arajniti(CN)

9(Po+Pr)

 

 

9

75

3

3

25

Agnipariksha(CN)

9

 

 

9

75

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